Milk + Leaf Collective, a burgeoning Seattle-based ice cream company focused on tea-infused flavors, needed a logo that communicated their values and their niche product offering.
Ice cream has always been about community for Milk + Leaf Collective’s founder, Harrison Davis. It started with family conversations over ice cream, and carried over through high school and college, this time shared between friends. The “Collective” in the name points to his experience and vision of ice cream bringing people together, but also embodies his passion for creating unique flavor combinations, pairing nuanced tea flavors with fresh, local ingredients.
We entered a strategic and collaborative process that included a Creative Brief, Research & Discovery, Sketching and Concept Development, and then refined the mark and color palette up to final delivery. The result uses organic shapes, rounded corners and a communal interaction between the ice cream and tea leaf to connote feelings of approachability, community, and fun (as ice cream should be).